Emily's story:
Race day meant searching for a clean spot to cheer with the kids—away from the mountains of discarded cups littering the course. She was proud of Lance, but troubled by the waste. One runner, one race, so many cups. Multiply that by thousands of runners, and the problem became impossible to ignore.
Lance's story:
Every marathon, the same guilt. Mile after mile, grabbing cup after cup—then tossing them. He knew staying hydrated was essential, but watching those disposable cups pile up felt wrong. There had to be a better way.
Born in a running city
Created in Richmond, VA—a city that hosts around 40 marathons a year and knows what runners need.
Minority-owned, woman-owned, runner-approved.
One runner. One cup.
1,000+ disposables avoided.
That's the math. But the real story? It's runners taking care of the places we love to run.
Join the cupless movement. Because the planet you run on deserves the same dedication you bring to every mile.
